Mike Laurence's Internet Playground

You can be up and running on the App Store in 24 hours if you want to parade your apps around under your own name.

However, apparently the additional overhead of having a company name adds so much stress to Apple’s systems that you’re placed in a queue and told to be patient while your “updates” chug along for FIVE weeks. And COUNTING.

So, developers be warned – think of your company name NOW, file for an LLC, and submit for an account (or conversion of an account, like I did) before you even begin programming. Because sitting around for weeks with a ready-to-go application sucks.

Also, definitely telephone the developer connection if you need to convert from an individual to company account. Don’t just send them an e-mail. I did that at first, and I never in three weeks even received a response. I had to actually call in to get things rolling (and then I had to *fax* my business documents in. What is this Apple, 1984? I thought you were running in slow motion and throwing objects through large oppressive screens?)